A significant milestone in the recognition of HOS was when a major brand endorsed our products during Christmas. Isharya, perhaps India's most exclusive fashion jewellery brand, ordered 50 packets of Christmas ornaments from us. These ornaments were given as free gifts with purchased pieces of their jewellery during the Christmas season, as a token of appreciation for their customers.
Isharya is a brand created by women and primarily caters to women, which is why we reached out to them to explain and showcase our project. After viewing our work on Instagram and our website, they agreed to support us with this order. It’s heartening to see a female-owned brand that serves privileged women also choosing to support underprivileged women. This partnership has further fueled our desire to connect with other female-owned brands who may be willing to help amplify the impact of the HOS initiative. We believe that when women empower each other, it creates a domino effect, leading to a much more meaningful impact.
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